When it comes to creating outstanding courses
that attract attention and outsell the competition,
you’ll want to make sure to pay attention to 3 main
1: Content Formats
Don’t stick with just one main format!
People prefer to learn in different ways. Personally, I
prefer to read instructional based content, while my business
partner only takes courses that are video based.
So obviously the more content formats you offer to
students, the easier it will be to provide everyone
with the type of training they’re most interested in.
2: Titles & Descriptions
A lot of course creators overlook the power of a killer
title. In reality, your course title can help make or
break the success of your course.
It needs to stand out, immediately capture attention and
be edgy and different from anything else out there.
Don’t be afraid to play around with different titles.
The same goes for the description and summary of your
course. You want to give people enough information to get
them excited so they sign up, but you don’t want to bog
them down with TOO much information.
Look to strike a healthy balance of giving them the
details they need while using summary titles that provide
a sense of mystery and intrigue.
3: Price Structure
Don’t underprice your course trying to compete with existing
programs. Instead, consider how many people equate a higher
price with a superior product.
If you find that the majority of courses online are selling
at $47, consider a $67 or even $97 price point. You can
always lower it later on.
That’s it for today. Tomorrow I’ll talk to you about how
you can build up those reviews quickly so you stand out. 🙂
Don’t miss it.